All aboard!! Getting your small business on board your CRM journey.

It’s a big ask, but someone has to take it on. If you’ve realised that your business needs to start driving efficiencies through CRM, you need a champion to be in the driver’s seat.

Let’s face it. Small businesses just don’t have the specialised resources, multi-disciplinary teams and project methodologies that big businesses have. But then again, that’s probably a good thing, as red tape can just slow you down.

We work with a lot of small businesses, and there’s usually one person who has been trusted with job of moving the business forward on its CRM journey. Often it’s the business owner themselves, but just as often, they will charge someone else with the task – usually the person with the most to gain from getting the best solution in place, or the one who’s known for whipping things in to shape.

Putting aside your real job, your role as CRM champion is important. It’s a big task with a lot riding on it. If it didn’t, you wouldn’t be the chosen one.

So here’s a little pep talk to help you on your way. These are our tips for being a great CRM champion.

  1. Sell the vision

You are bringing your own unique perspective to the role, but not everyone sees things the way you do. When everyone is doing a different job, they have different frustrations – or might think everything is just fine the way it is. It’s your job to sell the vision of what the future looks like.

 

Just about everyone will be impacted when you introduce a CRM solution in a small business – and some people are simply resistant to change, especially if it sounds anything like more work. Your challenge is to paint a picture of how CRM will help them, rather than be a hindrance.

  1. Search out the sticky problems

You need to get some clarity on what problems you’re trying to solve by implementing a CRM. What are the big hitters? What are the niggly annoyances?

 

You need to gather this intelligence from the people who matter – that’s the people who will be using the CRM. Launch an investigation. Talk to everyone. Learn what they do and how they do it. Ask what frustrates them. Cover all of your bases – the production team, the receptionist, the sales manager – everyone. Understand the flow of work, and what problems are created by the step before. Listen for things like “Those sales guys make it really hard for us in production when they don’t …..”.

There’s clues everywhere for how CRM can help drive consistency and efficiency in your business.

  1. Make a list – check it twice

From the results of your investigation, make a list. Â Then you can prioritise what’s urgent and what is nice to have. This is important as you might not be able to do everything at once. You might need help from your CRM implementation partner at this point. Â If you find the right help from a good implementation partner, they can inject their knowledge of what is standard functionality and what requires greater customisation effort. Â You might find that it’s possible to tick everything off your list on day one.

 

We’ve seen enough to know that you can also get great results from breaking the project into phases. There’s a lot to be said for getting the basics right and focusing the big transformational pieces of work.

Once people start using the system they have a much better perspective and context for what else is needed. You might find that some of your second phase priorities might change or be unnecessary and new ideas will arise for how your CRM can better support your processes.

Redo your list, resell and vision and get moving on Phase 2.

  1. Find a partner who understands you

We might be biased, but it’s essential you get the right help. You need to find a CRM implementation partner that gets you and gets CRM. Every business we work with is different, and every CRM starts and grows in different directions because of the unique problems you need to solve for.

 

That’s why we work exclusively with Microsoft Dynamics CRM. It’s extremely flexible and we can make it fit just about any business problem we come across. It’s a matter of intimately knowing CRM and getting to know your business and what you want to achieve.

Ok, so now it’s time to get out there. Start championing the cause!

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WordPress Courses Brisbane

WordPress is one of the leading publishing platforms for most bloggers on the Internet and if you are running an online enterprise, you are also better off having a WordPress blog or website for your business. Originally a blogging platform, WordPress has morphed into a web platform that helps users create instant sites that are customizable with a variety of themes and plug-ins. Although there’s a short learning curve when it comes to using WordPress effectively as your main website, anyone can learn how to do so with a good WordPress course. WordPress training Brisbane is ideal for anyone in the area who is looking to learn about the basics of setting up a WordPress website, how to keep it up and running and how to optimize the site for targeted search traffic.

WordPress Training for Your Business: Taking Your Business to the Next Level
If you do not have a website for your business, you are putting yourself at a distinct disadvantage from those who maintain an active online presence. A website is your online portal, the place where you brand, products and services are made accessible to a global audience. Without a good website you are limited to traditional modes of advertising and losing potential clients to more -tech savvy competitors. The good news is that you do not need an extensive knowledge in website-making in order to get a website up and running. This is where WordPress comes in handy, because it allows anyone with the most basic knowledge of the Internet to have a website up and running in matter of hours.

Why Choose WordPress?
WordPress is the perfect option because it is an open source system and it already lays down the foundations for anyone to build a website in just one day. WordPress comes with a wide array of functionality and features, however, so you need to spend a few hours learning what features are best for you and what WordPress features you can do without. WordPress has thousands of themes, both free and paid, as well as plug-ins that will extend the capabilities of your website. You need to know what features and plug-ins will provide the most benefit to your site and which plug-ins will only slow it down. For example, experts will recommend that for business enterprises, using WordPress pages, not posts is a better option if you want to create a structure for a standard website. Adding a separate blog is also a good idea so that entrepreneurs will have a space where they can post updates and connect with customers on a more personal level.

Wordpress has also improved the support system for business users with WordPress.com Business, which is composed of forums and direct email support to provide help when users encounter problems as they set-up their sites. This section also contains useful information for those who are just starting out with a WordPress site and are not too confident if they are on the right track. With these resources and practical help gained from a WordPress training course, anyone can create a successful site that is efficient and effective for online marketing in just a matter of hours.

Wordpress is a great option for entrepreneurs because it is one of the most widely-used blogging platforms today so once set up, you can connect with other WordPress users and start carving out an audience. Interaction with non-Wordpress users is also easy and convenient, since the platform allows non-users to comment and browse through WordPress sites with minimal identification requirements and cross-linking with social networking platforms.

A WordPress training course is tailored to help you navigate these areas so that at the end of the day you are able to create a WordPress website that will take your business to the next level. A website is easy to make with WordPress as your platform but tweaking it so that it reflects your brand and personality and so that it becomes an effective marketing machine is another story. With a WordPress course you can learn these skills directly from the experts in practical, small group courses where you are given hands-on and personalized instruction tailored to the niche you want to occupy.

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What is Baltic Amber?

Many people don’t realise that amber is actually tree resin, not a stone. More specifically, it is the fossilized resin from an extinct species of trees, and is millions of years old!

What makes Baltic Amber special?
Baltic Amber has an active ingredient called Succinic Acid, which has been known to have many medicinal qualities. Succinic Acid is a natural analgesic that assists with pain relief.

Succinic acid is now produced commercially and is approved for use by the United States Food and Drug Administration.

Baltic Amber teething necklaces have been a source of traditional healing passed on for many generations and are widely used and treasured throughout Europe as unparalleled alternative medicine with proven health benefits.

Baltic amber in ancient times
While some of us here in Australia may think that amber necklaces are quite a new thing, even in ancient times infants were given amber necklaces to wear.

Amber was thought to contain magical powers, and it was widely known to have healing properties. Besides the healing properties, infants were given the necklaces to guard against baby swapping, offer protection from evil forces, and help against witchcraft!

Ancient Germanic tribes such as the Goths, Nordic peoples, Celts, Romans, Greeks, Arabs and Chinese, all valued amber for its beauty and protection.

Amber necklaces as a baby teething remedy
Baltic Amber is popular with baby teething products as it helps with pain relief, it has a calming affect and it stimulates the thyroid to assist with the redness and drooling associated with teething.

Baltic Amber necklaces are made for wearing, not for chewing. By wearing Baltic Amber close to the skin, the amber produces an oil (rich in Succinic Acid) which your skin then absorbs into the body.

Baltic Amber teething necklaces are the ideal solution when you choose to care for your baby in a natural way.

Silicone Teething Necklaces
It’s a well known fact that babies and toddlers love to chew when they are teething.

They will chew on anything they can get their hands on! Our necklaces are designed so that they can have a safe and soft product to chew on when teething.

These necklaces also provide a stimulating object for babies to play with while breastfeeding.

Not only functional, these necklaces are fashionable and look great with any outfit. It can be very difficult for mums to wear long necklaces or jewellery with babies and toddlers, as they love to grab everything and can very quickly break an expensive piece of jewellery.

Our silicone teething products are made with the highest quality 100% food grade silicone, and are guaranteed to be BPA and PVC free.

All Beauty of Amber silicone necklaces have been tested and are fully compliant with Australian & New Zealand Standards (AS/NZS IOS 8124-1:2010).

Why choose Beauty of Amber?
Beauty of Amber specialise in Baltic Amber teething products, all of which are hand-crafted and made with authentic Baltic amber. Our genuine Baltic Amber is of the highest quality and sourced only from the Baltic Regions of Europe. We also have an extensive range of Silicone teething necklaces.

We are passionate about natural alternatives when dealing with the pain associated with teething, and offer excellent customer service.

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Tips For What To Look For In A Web Design Course

Most people with an interest in professional design as a career or with the hope of creating powerful sites for personal use or business need to equip themselves with knowledge and skills in web design. What is notable is that they can get the opportunity to do this by taking a web design course. In this way, they can be able to create sites with great choices of color and arrangement of icons that can grab attention of the target group. With respect to this, here is what to look for in a web design course.

Medium of delivery
Web design courses available online is in different formats. It is necessary that you know the medium of delivery to help you choose the one that you can be comfortable with. This you can determine by going through the free tutorials, downloadable PDF manuals and video courses.

The scope
The spectrum of the web design course should include all the essentials that can help you become a web design pro. Therefore, the course should be well-rounded imparting you with all the necessary webmaster skills for you to pick an area of specialization on your own. The course should be thorough and complete and should go beyond understanding HTML code.

Technicality of the course
While it is notable that some web design courses are ultra-technical in their nature, if you want just to understand the basic skills of web design, then you must take courses that can teach you the basic skills. You must focus on understanding the basics, including CSS, HTML, FTP and hosting control panels. You must as well comprehend how to create web pages and update them regularly. After all, you may not need to be disorganized with excessive techno-jargon.

Try out things
Web design is entirely a practical venture and you should get highly skilled by undertaking a course that can help you learn things with assistance or on your own. In order to succeed, you should focus on learning the basics, putting them into practice and later refining what you learn. Refining your art in web design may take time, but practice always makes perfect.

Check on testimonials
It is important you check on testimonials or find reviews about the course that has been left by customers. In this way, you will able to determine whether or not the course has worked for others or not. You may not want to waste your energy and money on a course that hasn’t been fruitful for others, but you can choose one with good reviews to thrive.

The cost of the web design course
On finding a reliable candidate to undertake the course with, kindly consider the cost of the web design course. There is no need to spend massively or too little, but you can use the quality of the course offered to ensure that you spend what will earn you benefits. Therefore, undertake your search well and make sure that you acquire a course at a reasonable price.

Final Thoughts
It all starts with a will to learn the essentials of web designing, then you can walk up your way towards learning and practicing to become a pro web designer. Make use of the tips outlined above and be sure to pick the right course to become the best web designer with time.

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Ten Common Mistakes To Avoid When Selling Your Home

Selling your home isn’t something that you do every day-unless you’re a real estate agent. Over the years I’ve honed my skills in learning what works when it comes to selling your home, as well as what doesn’t.

Fortunately, other people have made these mistakes so that you don’t have to!

1. Ignoring an estate agent’s style tips

We all develop personal connections to our homes, but sometimes those connections mean that it’s hard to see our home through the eyes of a potential buyer. An experienced agent should know how to present your home in a way that will maximise your home’s selling potential.

2. Underestimating the importance of street appeal

First impressions matter, and potential buyers driving past or inspecting your home will take notice of your property’s exterior. In my experience, people buy in the first five seconds and justify throughout the inspection. Make a good impression from the outset and keep up to date with the mowing and weeding!

3 Under-investing in marketing

A targeted, wide-ranging marketing campaign designed to reach as much as possible of your buying audience is essential. Buyers fall into different groups and demographics, and a high quality marketing campaign will reach out effectively to all of these.

4. Not being switched on about going online

In our office, it’s where about 90% of our buyer enquiry comes from. The more you invest here the better. Only a small percentage of buyers look beyond the first page of property search results!

5. Being afraid to commit to a sale price

Committing to a sale price isn’t an easy task, but it’s one that should be a much easier decision when you consider that almost half of all potential buyers will pass over properties with no listed price. Why? It seems too hard, or worse, they fear it will be out of their range. Take the plunge and name a figure.

6. Holding out for a better price

Though it can be tempting to wait for a better offer, the property market doesn’t play by the rules of Who Dares Wins, so think twice before rejecting that initial offer. In my experience, often the first offer is the highest we’ll receive, and almost every record price we achieve comes from an offer made within the first thirty days.

7. Taking offers personally

A low offer on your property is not a reflection on you, or even on your home. Instead, they’re representative of a willingness to commit to opening negotiations. I always encourage vendors to see a low offer as a starting point rather than a final figure.

8. Opting for appointment-only viewings

Although there is the odd exception, for the most part opening your home for inspection is essential to ensure it’s seen by as many potential buyers as possible. We get around 10 times the buyer traffic if it’s open for inspection as opposed to by appointment viewings.

9. Cutting costs when choosing a real estate agent

If you think the best agent is expensive, try hiring the second best & see how much that costs you!

10. Failing to keep up with property maintenance

It’s almost always cheaper to do it yourself than to let the buyer use it as leverage for a price reduction.

I recently sold a home in Aspley where the building and pest report identified multiple maintenance issues at an estimated repair cost of $15k! As expected, the buyer tired for a $15k price reduction. I intervened & re-quoted with a local trusted trade and they seller got the job done for $3k. Fortunately, I managed to salvage the deal without a price reduction. However this could have been avoided or worse the deal could have fallen through.

So call that plumper you’ve been avoiding! For real estate Aspley, contact Justin Watt of Watt Realty today.

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